I had the chance to attend the South Milwaukee School District’s annual Opening Day celebration this week, as the district welcomed back teachers, staff and administrators for a new school year with a special event that also included community leaders.
A key theme continued to emerge: The district’s commitment to telling its story to all who will listen. And it’s a compelling story.
To further that story, district leaders unveiled a series of videos at Opening Day aimed at grounding viewers in what the district is and what it stands for– and how all of South Milwaukee benefits from the work going on at our schools.
Check the YouTube vidoes out here, and check out the district’s two-pager summarizing its mission, vision, goals and objectives.
My ask: Spread the word about the district and its great work. As a parent of a soon-to-be (next week!) Rawson Elementary kindergartner and second-grader, I am proud to tell that story every chance I get.
You should be too.

Erik – Now if we could get city officials to create videos similar to the school district on why businesses should come to South Milwaukee, have the videos posted on the city’s website, and telling their story to who ever will listen, we may get some renters/owners in the vacant buildings around the city. Let’s start spreading the word about our schools AND our city.