Patching Some Holes in the Local Media

Haven’t heard of Patch.com? You will.

Just don’t expect it anytime soon in South Milwaukee.

Patch is a AOL’s network of hyper-local news and information websites that is entering the Wisconsin (and Milwaukee-area) market in a big way, with more than a dozen sites coming on line in coming weeks.

Three are already up: Greendale, Fox Point-Bayside and Hudson of all places. Others are planned for Oak Creek and Greenfield.

It’s part of a broad expansion for Patch, which now has more than 500 sites across the country.

So, what is Patch? According to its website, it is “a new way to find out about, and participate in, what’s going on near you. We’re a community-specific news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities.”

Sound familiar? Indeed, this concept is not new at all. This is the role local newspapers played for decades until many of them died in recent years.

South Milwaukee Voice Graphic, anyone?

The demise of media outlets like this is a big reason why I started this blog. Simply, there are few, if any, options out there for residents and others to know what is happening in South Milwaukee, and as an elected official I felt, and continue to feel, a responsibility to fill this void.

The Journal Sentinel has basically given up on covering South Milwaukee, and the NOW sites aren’t much better. TV news stations only show up if something is bleeding.

That certainly creates an opportunity for networks like Patch. Let’s hope they arrive here soon. Our citizens would be better off for it. Until then — and even after — keep on reading the blog!

1 Comment

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One response to “Patching Some Holes in the Local Media

  1. Pingback: Oak Creek Patch Site Launches | South Milwaukee's 4th District

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