Category Archives: Made in South Milwaukee

Made in South Milwaukee: Barbara Vey, Lover of Readers

Vey and the mayor

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Later this month, 60 authors from around the country will arrive at the Clarion Hotel near the airport for three days of Q&A, book signings, meet and greets, speeches, raffles, giveaways, and more, all with one goal in mind: to celebrate readers.

The woman behind this fifth-annual Reader Appreciation Weekend is made in South Milwaukee. She is Barbara Vey.

I met Barbara and her niece, Sarah Basterash, for coffee this week, and learned more about her journey from voracious reader to nationally respected author adviser and coach.

A former contributing editor and blogger at Publisher’s Weekly, Barbara has also been published in “Chicken Soup for the Soul: Family Caregivers” and co-wrote a book called “Book Marketing, Book Trailers and Author Etiquette in a Nutshell.” She travels the world speaking to authors on topics like building reader loyalty, social networking and branding.

But it’s her passion for reading that is most evident – one that will be on full display at her author celebration set for April 29-May 1.

Personal interaction with authors highlights the three days, which include a bingo party and author Q&A on Friday, a luncheon on Saturday, and a Sunday breakfast. This is the fifth year of the event, and it’s bigger than ever; more than 500 are expected at the Saturday lunch alone, which was sold out within hours of tickets going on sale last summer.

Check out the full schedule, and purchase tickets for the events outside the lunch, here.

I hope you can join me in attending … and get a chance to meet Barbara. After a few minutes, you’ll see why I’m proud she calls South Milwaukee home.

Learn more about Barbara on her website, and join her more than 15,000 followers on Twitter and more than 8,000 fans on fans on three Facebook pages, including this one. She also has a popular YouTube channel

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