“It Was Like I Had Won the Oscars”: Major Recognition for Local Jeweler


South Milwaukee has some terrific small, independent retailers … including a national-award winning jeweler.

Chris Jensen from C3 Designs recently won a first-place award in the 2018 CASE Awards, a national competition presented by the Jewelers of America.

Said Chris in the Wisconsin Gazette

“My staff at C3 Designs and I were completely overwhelmed with joy when we found out my pendant had won first place,” Jensen says. “It was like I had won the Oscars, that’s why we are having a red-carpet theme party on April 13 to celebrate.”

Jensen was one of 57 jewelers participating in the competition. All entries were evaluated by a panel of expert judges to determine a winner in each category. The winners had their pieces displayed at the New York trade show from March 11 through March 13 in New York City.

“Jewelers of America is honored to showcase the exceptional craftsmanship and creativity of jewelers, like Chris Jensen, whose designs demonstrate the remarkable jewelry available for JA-member stores nationwide,” stated JA President & CEO David J. Bonaparte in a press release.

Jensen’s won the CASE Award with a sterling silver and 14K yellow gold penchat with a hand carved raw selenite crystal accented by a pear-shaped grossular garnet, and oval green tourmaline, andalusite and green tourmalines.

More details on the April 13 event from Chris …

It is all so extremely exciting. This is one of the biggest awards in the jewelry business, kind of like the Oscars. So accordingly we are hosting a red carpet party on Friday, April 13th. It is timed to be from 5 to 8 pm. We have a red carpet to put out front and theater poles with the red velvet. We are setting up a whole new display for the front windows. We will have free snacks and beverages for all who attend, popcorn might be appropriate. And will of course be showing off the pendant design and my new trophy. 

See you there!

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